20/20

Hansel
06/20 Movement
09/20 Under Construction
Fashion

Hansel womenswear blends a sense of quirky playfulness with understated minimalism. Designer Jo Soh pulls together unexpected elements, creating highly-wearable pieces that suit spunky, confident women who can’t help standing out in a crowd. The label reflects her modern and unique take on retro-inspired styles, featuring her signature love for juxtaposing strong and subtle shades.

Hansel, named after her beloved Jack Russell Terrier (a stray pup she rescued off the streets) made its impressive debut at the Mercedes Australian Fashion Week in November 2003 at the highly anticipated New Generation show. Since then, Hansel has garnered many accolades and won many fans. London-based online trends watchdog WGSN.com described Jo as a “total original” while Patty Huntington of The Sydney Morning Herald praised the label for being “ultra modern and fresh”. During the Australian leg of their world tour, The Veronicas were spotted wearing Hansel. Kiwi actress Emily Barclay, the star of Australian feature film “Suburban Mayhem”, arrived at the movie’s screening at the 2006 Cannes Film Festival decked out in Hansel dress.

Jo’s designs have also captured the eye of industry critics who hail her as rising star. Jo clinched the FRESH Designer Label of the Year at the prestigious Singapore Fashion Awards 2004. The following year, she was celebrated as one of Singapore’s top 20 designers during the country’s Design Festival. She was nominated for Singaporean Designer of the Year at the inaugural ELLE Awards 2006, and has been nominated for the upcoming The Singapore Women’s Weekly Great Women of Our Time Awards 2006, in the Design & Style category.