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OPPP recipient Studio Juju grows from strength to strength since its debut showing at the 2009 Milan Furniture Fair
July 26, 2012
Source: Studio Juju
The Milan Furniture Fair has a special significance to Studio Juju (link)
With the support of the DesignSingapore Council’s Overseas Promotion Partnership Programme (OPPP) (link) grant, Studio Juju’s founders Timo Wong and Priscilla Lui collaborated on a furniture display for the prestigious Milan exhibition in 2009. The show catapulted Studio Juju onto the global design map.
For the duo who met while working at the National University of Singapore’s Design Incubation Centre, a research hub for industrial design, the idea for starting Studio Juju also took root in Milan in 2009.
While initial business was generated by word of mouth, the invaluable exposure gained from exhibiting in global design capitals such as Milan has kept the phone ringing in Studio Juju.
Initially focusing on product design, the studio has since ventured into furniture and interior work. Clients included The W Hotel and Italian furniture maker Desalto.
Studio Juju’s work has also obtained international recognition. They were awarded the Designers of the Future award at Design Miami 2011, a global industry forum.
The Singapore-based design studio is also a regular at the Milan Furniture Fair. Earlier this year, Studio Juju exhibited for the fourth consecutive year in Milan, again with the support of the DesignSingapore Council OPPP grant. The grant helps local designers / design firms participate at prestigious international design platforms to increase their international profile and business opportunities.
Particularly noteworthy was that this Singapore firm was invited to represent ‘year 2010’ in a special exhibition to mark SaloneSatellite’s (link) 15th anniversary celebrations. Studio Juju is the first Singaporean design studio and one of the few Asian design studios invited to present at SaloneSatellite.
Both Wong and Lui recognise that the firm’s bread and butter is design consultancy work for clients – both products and interiors. To indulge their creative side, they also actively work with furniture companies, with hopes of garnering commissioned work.
Studio Juju is currently working on a piece of public art installation that will be unveiled in 2016. “It’s something we’re looking forward to. It will be a large-scale project,” said Wong.
About Studio Juju
Studio Juju (link) is a design studio established by Timo Wong & Priscilla Lui in 2009. Based in Singapore, Studio Juju works across disciplines in furniture and objects, industrial design, spaces, research and conceptual works.
Being sensitive to human interactions, Studio Juju strives to develop pleasant experiences with fresh perspectives in every project. Solutions are focused on essence and simplicity, and each work is created to be distinct, relevant and thoughtful.
In 2011, Design Miami honoured the studio with the title “Designers of the Future”. The young studio has begun to collaborate with international brandssalto (Italy), Living Divani (Italy) and W Hotels Worldwide.
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