Play Imaginative (PI) specialises in original characters and toy design.
PI’s flagship designer toy, Trexi, is a medium for designers to express their ideas and thoughts. A 3-inch action figure with a unique rotating head and articulated limbs, Trexi has proven to be an effective communication and branding tool. In maintaining its distinct design, PI sources for new ideas and concepts from the global toy, design and art communities, to further develop the design into unique pieces for clients.
Designers are selected based on their creative style which match clients’ requirements. Proces s-wise, PI uses the designer’s drawing to develop a platform toy that is then used as a base to showcase the designer’s creative design idea. One distinct feature of the platform toy is its flexibility which allows the creation of many unique products by expressing different exclusive designs on the same physical structure.
Trexi has spoken the universal language of artists, designers, personalities and corporate organisations worldwide. Its designs are driven by market trends and consumers’ preferences. Based on each designer’s concept, Trexi is produced in a variety of finishes - matt, glossy, metallic, clear or even glow-in-the-dark - to best enhance its design.
To date, more than 200 designers have collaborated in the designs for the canvas toy. This network has been built over the years through PI’s participation in overseas toy exhibitions. The momentum is not likely to let up.