Case Studies
Using design throughout the business can result in better products and services that compete on value rather than price. Design helps businesses connect strongly with their customers by anticipating their real needs. That in turn gives companies the ability to set themselves apart in increasingly competitive national and international markets. Using design both to generate new ideas and turn them into reality allows businesses to set the pace in their markets and even create new ones rather than simply respond to the competition.
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The company designs and manufactures furniture which it sells via its retail outlets. There are four brands under the umbrella company, each targetting different market segments and different pr...
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Facing a steady decline in patient numbers, Alexandra Hospital knew it was time to do some things differently. The timing was also crucial as it was about to move to the new Yishun-Khoo Teck Pua...
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The company sells the romance of travel, and not just accommodation. It was inspired by its Chairman’s passion for travel and adventure, while its name recalls the happy times he and his wife ha...
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Bodynits specialises in manufacturing active wear and stretch fabrics for various sporting activities, which may also crossover into casual wear. As an Original Design Manufacturer, Bodynits als...
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Over 120 years ago, Eu Yan Sang’s founder sold Chinese herbs and medicines to townsfolk of Malaysia to alleviate pain and suffering. Over time, it expanded across Asia, becoming a household name...
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Eubiq was founded with the vision of becoming the world leader in power outlet systems and revolutionising the way the world draws power.
To transform how people draw power, Eubiq had to design a p...
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The Singaporean furniture company learnt early on that it needed to make a leap to stay abreast of developments in foreign markets. A collaboration with a German company revealed that the German...
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Hyflux provides one-stop solutions for raw water treatment, wastewater treatment, water recycling and process stream purification. These water treatment solutions are supported by its cutting-edge mem...
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In 1976, two men started Kingsmen with a vision to be the best providers of one-stop-shop, 3-dimensional communications design and production solutions. Its business requires core capabilities in desi...
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How can technology be used to develop food packages which are aesthetically different and functionally more superior? This very thought germinated this company.
It took almost 10 years ...
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Nanyang Optical deals in prescription lenses and retails spectacle frames from mainstream designers. But its founder was driven by a desire to create distinctive eyewear. He noted that eve...
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The New Majestic Hotel was intended to appeal to a niche market which appreciates the rich history of Chinatown and desires the high-culture experience it can offer.
Its owner was keen for its unus...
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The company is extremely aware of the elements that make a product the preferred choice of the consumer. While they recognise that features and specifications of products are used to drive sales...
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Play Imaginative (PI) specialises in original characters and toy design.
PI’s flagship designer toy, Trexi, is a medium for designers to express their ideas and thoughts. A 3-inch action figu...
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The RISIS orchid - Singapore’s national flower, gold-plated and therefore immortalised using a locally-developed patented technique - was once the definitive souvenir and symbol of Singapore. Th...
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Its founders set out to put Asian design on the map. They termed their design the “New Asian Revolution”, in anticipation of the eventual rise of Asian design, while looking to the past for insp...
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