Design for Business

Design has the power to transform business models, create innovation and help businesses differentiate itself from their competitors.

Grow your business

Create new products, services and experiences

Differentiate to gain a competitive edge

Get started

A curated set of toolkits and resources to help you integrate design as a key driver for innovation and value creation.

Design 101: FAQs on using design for your business (Part 1 of 2)

Design 101: How can design help me to understand my customers better? (Part 2 of 2)

A Playbook for Building a Design-Led Culture

The Business Value of Design

McKinsey & Company release world-first study quantifying the financial value of design to business.

Design Thinking Bootleg

The Design Thinking Bootleg developed by Stanford d.School is a set of tools and methods that we keep in our back pockets, and now you can do the same.

Benefit from our initiatives

Use design to create new revenue streams for your business with the Good Design Research (GDR) programme. 

Good Design Research

Stories

From “old school” Phoon Huat to modern Redman stores

Using empathy to design a heavenly experience for toast and coffee lovers

Redesigning Traditions for Tomorrow

The Soup Spoon’s key ingredient to business growth

Upcoming events

Design Education Summit 2025 

6 November 2025
9am – 5.45pm