Organised by DesignSingapore Council (Dsg) in collaboration with McKinsey Design, and supported by the Economic Development Board (EDB), the BVoD programme aims to help Singapore-based companies improve their business performance by leveraging McKinsey’s research and expertise and its proprietary McKinsey Design Index (MDI) to help companies solve systemic issues, improve their operations and realise new business opportunities through a human-centred approach.
Design is key to understanding user needs and creating products or services that meet those needs. This is especially critical in the current challenging economic climate. In a study by McKinsey & Company, companies that delivered exceptional design achieved 32% higher revenue and 56% higher total returns to shareholders than their industry peers.
The BVoD programme has two phases:
- In the first Assess & Reflect phase, companies will assess their company's design performance and learn the key design behaviours most strongly correlated to improved business performance.
- In the second Aspire & Act phase, companies will develop a tailored action plan, with guidance from McKinsey Design experts via two 1-to-1 clinics, to improve their approach to a key business challenge.
The Assess & Reflect phase is fully funded by DesignSingapore, and is free for companies.The Aspire & Act phase is available at an exclusive rate of S$2,500 (S$2,675 w/ GST) after co-funding from DesignSingapore.
Key dates to note:
- End of online MDI assessment window – 31 Dec 2020
- BVoD Forum – 11 Jan 2021
- Aspire & Act phase – 25 Jan 2021 to 05 Feb 2021