Design for Business

Frame and Scope

User-Journey-Mapping-bg.png

This scheme, by DesignSingapore Council and Enterprise Singapore, supports small to medium-sized enterprises (SMEs) to develop sound business solutions, by identifying new growth and innovation areas through a user-centred design process.

Who is this for

SMEs interested to:

  • venture into new businesses/markets;
  • increase competitiveness in existing core businesses;
  • improve operational efficiencies
     

Aim

To enable SMEs to:

  • understand user needs and markets, and identify problem statements;
  • develop new touchpoints and innovation opportunities;
  • develop sound business grant proposals;
  • implement strategies and recommendations identified
     

Programme outline

This scheme has three stages:

  • Discover
  • Prioritise
  • Implement (subject to approval of grant proposal)

Stage #1: Discover (2 weeks)
The SME is matched with design consultancy to:

  • understand customers and markets;
  • identify problem statements; and
  • identify possible areas of innovation

Stage #2: Prioritise (2-3 weeks)
The SME and the design consultancy will use insights from the “Discover” stage to determine new innovation opportunities and create new touchpoints.

Key deliverable is an implementation roadmap that will result in:

  • Enterprise Singapore grant proposal;
  • short-term priority goals;
  • measurable KPIs

Note: Up to 80% of the project costs of Stages 1 and 2 will be supported by DesignSingapore Council, capped at S$40,000.

Stage #3: Implement (6-12 months)

  • Subject to approval of grant proposal by Enterprise Singapore;
  • Approved projects will be funded up to 90%;
  • SME and design consultancy to implement strategies and recommendations outlined in approved proposal
     

Eligibility criteria

Companies must be:

  • registered and operating in Singapore;
  • have minimum 30% local shareholding; and
  • company’s group annual sales turnover not more than S$100 million; or
  • company’s group employment size not more than 200 workers
     

How to apply

Interested SMEs should contact their Enterprise Singapore Account Manager or email innovation@designsingapore.org for details.

Recommended reads

Interested in this initiative?

If you're interested to find out more, fill in your name and email address below and we'll get back to you.

Subscribe to
our Newsletter