Menu

Brainstorm Design 2018 announced with big names and bigger surprises

Oct 26, 2017

Brainstorm 1

(from left: Editor-in-chief of Wallpaper*, Tony Chambers; Founder of Heatherwick Studio, Thomas Heatherwick; the DesignSingapore Council’s Executive Director, Agnes Kwek; Ministry of Communications and Information Permanent Secretary, Gabriel Lim; and International Editor for Time Inc., Clay Chandler)

On Monday, 2 October 2017, DesignSingapore council’s Executive Director Ms Agnes Kwek was in London to announce the latest speakers at 2018 Brainstorm Design. Joining her was Ministry of Communications and Information Permanent Secretary, Gabriel Lim, Time Inc.’s Clay Chandler, Wallpaper*’s Tony Chambers, Thomas Heatherwick and Rohan Silva.

How can designers think like business executives, and vice versa? What’s the difference with designing for cities and countries rather than companies?

These are some of the topics that will be explored when the global business and design leaders gather in Singapore next March 6-8 for the 2018 Brainstorm Design conference.

Twenty new names have been added to the speaker roster for the conference jointly organized for the first time by the editorial teams behind Fortune, Time, and Wallpaper* magazines, with the support of the DesignSingapore Council (Dsg) and Singapore Economic Development Board.

The updated list of speakers includes two Singapore-based representatives, Changi Airport Group CEO Lee Seow Hiang and UBS Wealth Management chief digital officer for Asia-Pacific, Ketan Semani, who will share a uniquely Singapore perspective.

Other eminent speakers include prominent business leaders from across Asia, Europe and the United States, comprising Autodesk vice president of experience design Maria Giudice, SAP chief design officer Sam Yen and Netyear president and CEO Fujiyo Ishiguro.

Leading names in architecture and design will bring the designer’s point-of-view to the table, among them Mark Dytham, co-founder of Klein-Dytham Architecture and PechaKucha, a networking events for the design community; Norihiko Shinya, vice president of internationally celebrated Japanese interior design firm Super Potato; and Kashiwa Sato, founder of Toyko-based Samurai.

Johnson & Johnson’s chief design officer Ernesto Quinteros, IBM general manager for design Phil Gilbert and Google vice president of material design Matías Duarte will weigh in from a big business perspective. Design consultants such as IDEO partner and executive managing director for Asia, Charles Hayes, Frog chief executive Harry West, McKinsey partner and Lunar chief executive Derrick Kiker, and Fjord’s chief client officer Mark Curtis will share their experiences of how they’ve tapped on design thinking principles to lead business transformation for their clients. Further to that, Danish Design Centre CEO Christian Bason how the approach can be adapted for city planners and public policy makers to better prepare for the future.

Academics and published authors such as John Cary, Foundation Capital Partner Steve Vassallo, and University of Virginia Darden School of Business professor Jeanne Liedtka will offer their observations on how design has evolved over the years.

Brainstorm 2

Thomas Heatherwick sits on the Brainstorm Design Global Advisory Council and will be a speaker at 2018 Brainstorm Design

They join previously announced speakers and Brainstorm Design Global Advisory Council members designer Tom Dixon, who also serves as the event’s Creative Director; designer Thomas Heatherwick; the DesignSingapore Council’s Executive Director Agnes Kwek; PepsiCo Chief Design Officer Mauro Porcini; artist and innovator Daan Roosegaarde; architect Ole Scheeren; and architect and designer Patricia Urquiola.

For more information on Brainstorm Design 2018 and speakers, visit the official page.


Part of this article was first published on Fortune. Permission required for reproduction. All rights reserved.

 

Stories