Design-driven innovation is an approach to innovation based on the observation that the usefulness and desirability of a product or service is determined by whether people experience it as a valuable addition to their lives. Design-driven innovation recognises that human needs are not satisfied by simple form and function, but through experience.
Successful design-driven innovators have the potential to create and transform markets, enabling themselves to drive the market rather than simply adapting to it. This is because they are better at listening to, understanding, and interacting with their customers.
In this 3-day introductory workshop, participants will familiarise themselves with a human-centred design-driven creative process for products and services. They will learn empathy-driven research methods, ideation techniques, process improvements, and prototyping hacks as they research, speculate, ideate and prototype new product or service offerings.
Singapore Citizen (Below 40) or Singapore PR: $770.40
Singapore Citizens (40 & above): $290.40
Non Singaporeans: $2,568