In November 2018, W. Atelier unveiled the top 10 designs that emerged from a design competition held in commemoration of Zanotta’s 50th anniversary of the iconic Sacco bean bag chair.
The competition was organised by W. Atelier and Zanotta with support from the DesignSingapore Council that had an open call in early July 2018 to all local talents to design and produce their own creative versions of the Sacco chair with the theme “Urban Living the Asian Way”.
The award-winning Sacco chair was conceptualised in 1968 at the height of pop culture, by three young designers from Turin, Piero Gatti, Cesare Paolini and Franco Teodoro. Together, they came up with the revolutionary and recognisable Sacco bean bag chair, that is at once relaxingly unstructured and aesthetically versatile.
For all intents and purposes, the Sacco is a light and transportable bag made of plastic and filled with semi-expanded polystyrene balls – but its magic lies in its ability to be molded to any position of relaxation. Since its introduction to the world, the Sacco has remained a firm favourite in pop culture, having earned a place in more than a few permanent collections of contemporary art in Europe; from the Musée des Arts Decoratifs in Paris to the Victoria & Albert Museum of London at the Triennale Design Museum in Milan.