Dr Beh Swan Gin, Chairman of the Economic Development Board
Friends from the local and international design and business community
Ladies and Gentlemen
Thank you for joining us tonight for the opening of the Singapore Design Week.
2 We have made many strides in creating a Singapore by Design. From the Raffles Town Plan designed to transform Singapore into a modern hub for trade; to today’s Smart Nation plans for tomorrow’s urban living, Singapore’s destiny was perhaps, always by design, a confluence of efforts by the public, people and private sectors.
3 The Innovation by Design Programme is one such story of transformation. Launched last year by the Design Singapore Council and the Economic Development Board, the programme matches design advisers with companies and government agencies. Together, they explore how design can be used to facilitate business strategies and organisational transformation.
4 To date, 10 organisations have come on board the programme. One of these organisations is the Changi Airport Group. It has signed on the programme to look into designing better passenger experiences, especially for the elderly, across all its terminals. In doing so, Changi Airport Group hopes to deliver the best airport experience to its passengers that arrive from all over the world.
5 At the sector level, the Design Singapore Council is working closely with nine design industry associations to identify three-year roadmaps for sector-wide transformation.
6 The first to complete, is the Singapore Furniture Industries Council. With Singapore’s close proximity to the fastest growing populations in the world, the Singapore Furniture Industries Council has identified strategies that will take advantage of Asia’s growing demand for urban living solutions.
7 Together, we will help businesses to design user-centric urban living solutions and to become more agile through continuous testing and prototyping. This will enable our design businesses to compete in the region and beyond.
8 We are making good progress of strengthening our ecosystem for design. This is evident in the findings from the Design Singapore Council’s recent study. Companies are investing more in design and design training. They are also more willing to give in-house design champions a seat in the boardroom, growing from 12 to 32 percent, to drive strategic use of design in their companies.
9 We also hope to imbue a greater appreciation of design among Singaporeans. I note that this year’s Singapore Design Week will introduce two new programmes. The first is our Design Districts which will extend the festival beyond the National Design Centre and into our local communities. This will help bring design, and its benefits, closer to Singaporeans.
10 The second, Brainstorm Design, a conference organised in partnership with Time Inc. Brands, is a testament to how Singapore design has made a name for itself globally. We are very happy to welcome top designers from around the world to Singapore.
11 The line-up of this year’s Singapore Design Week represents Singapore’s unique design ecosystem, with its strong collaboration among the various players. I would like to thank this year’s partners for their strong support for this fifth edition of the Singapore Design Week. With the variety of activities planned this week, I’m sure that there will be something for everybody in Singapore’s March of Design.
12 Thank you.
Written on :
05 Mar 2018