First-ever multi-disciplinary jury panel to inaugurate relaunched biennial PDA
Singapore, 15 November, 2017 – The DesignSingapore Council (Dsg) announced today its first multi-disciplinary jury panel for the 2017/18 President’s Design Award (PDA). The jurors will gather in Singapore from 21 November for the Jury Session to deliberate on Singapore’s best-in-class design across all disciplines.
The 2017/18 jury panel comprises 17 prominent Singapore and international leaders in design, business, and architecture, which includes previous PDA recipients.
They are: British Design & Art Direction (D&AD) Chairman Dick Powell, Tierra Designs Principal Franklin Po, Ford Motor Shanghai Strategic Studio Chief Designer Chelsia Lau, Accenture Singapore Country Managing Director Teo Lay Lim, Makeka Design Lab Director Mokena Makeka, Danish Design Centre (DDC) Programme Director Christina Melander, Web Structures Director Dr Hossein Rezai, Studio Roosegaarde Founder Daan Roosegaarde, BLACK Design Co-founder & Creative Director Jackson Tan, Ernst and Young Advisory Managing Director Mildred Tan, Bruce Mau Design President and CEO Hunter Tura, ANNEX A / Architects Founder Mark Wee, SCDA Architects Principal Chan Soo Khian, Martin Duplantier Architectes Founder Martin Duplantier, Li Xiaodong Atelier Principal Li Xiaodong, Raymond Woo and Associates Architects Principal Raymond Woo, and Singapore University of Technology and Design Professor Erwin Viray.
The participation of some jurors, such as Mr Dick Powell and Ms Christina Melander, is a result of the partnerships that Dsg has forged with renowned design awards like the D&AD, Danish Design Award (administered by Danish Design Centre and Design Denmark) and America’s National Design Awards (administered by Cooper-Hewitt, Smithsonian Design Museum).
In addition to the exchange of award jurors, other avenues of collaboration agreed in recently signed MoUs with DDC and D&AD—such as the mutual hosting of recipients for outreach programmes—will provide future PDA recipients the opportunity to increase their exposure to global audiences.
“I’m thrilled to have such a diverse set of jurors on our panel this year, with leading designers from various disciplines, non-designers and engineers. But they share the common vision that great design is about making an impact in the world, which the PDA sets out to recognise and celebrate,” said Ms Agnes Kwek, Executive Director of Dsg.
Relaunched in July, the now biennial Award kicks off its Jury Session on 21 November for a three-day programme that includes interviews of all shortlisted candidates and on-site visits. The new PDA places greater emphasis on outcome-based design impact in addition to the usual criteria of excellence in design craftsmanship, and will be assessing all design disciplines.
Both nominations and submissions were completed in September, resulting in a total of 131 eligible entries. Out of the 24 eligible entries for the “Designer of the Year” award, 6 designers and 2 architects were shortlisted. Out of 107 eligible entries for “Design of the Year”, 23 design and 14 architectural projects were shortlisted.
“What stands out this year has been the diversity of entries and entrants due to the revised criteria for the PDA,” said Mr Powell. “It’s no longer enough to just have great design. The added criterion has opened the door to some interesting entries, which have made a difference to the people for whom they are intended.”
To extend the outreach of the PDA and offer opportunities for educators and designers to create and share learning experiences, Dsg and the Urban Redevelopment Authority (URA) have organised three Jurors’ Forums in tandem with the Jury Session. Open to the public, each forum will stage a lively and insightful discussion with the participation of jurors as panelists.
“We look forward to rich engagements by our jurors at various levels. Besides interacting with our local industry talents during the Jury Sessions, our jurors will also share from their wealth of experience and design expertise at public forums. This will allow for an exciting discourse among our jurors, the industry, students and the public, on how to shape a distinctive Singapore and impact society through good design,” said Mr Larry Ng, Group Director, Architecture and Urban Design Excellence of URA.
The Architecture Jurors’ Forum will be held on 22 November, while Designers in Conversation: Design the Impossible and Design X Business: Mind Your Own (Design) Business are scheduled for 24 November. Click here to register: https://pda17-18-jurors-forum-ii.eventbrite.sg/
Written on :
16 Nov 2017