Brainstorm Design makes its debut in Asia; public events to excite design enthusiasts
Singapore, 11 December 2017 – The Singapore Design Week (SDW) 2018 returns for the fifth time next year to set the local design scene abuzz.
Held from 5 to 18 March 2018, this premier design festival in Asia, organised by DesignSingapore Council (Dsg), has ramped up its partnerships to amplify the influence of SDW and give Singaporeans and visitors opportunities to experience design in all forms.
This year’s feature conference is the inaugural Brainstorm Design. This event, from 6 to 8 March, is organised by Time Inc, on a three-year partnership with Dsg, with support from the Economic Development Board (EDB). Led by the editorial teams of TIME, Fortune and Wallpaper*, Brainstorm Design will bring together global thought leaders in the business, public policy, and design communities to discuss how design can help build businesses, improve sustainability, engage communities and enrich people’s lives.
Brainstorm Design is expected to attract more than 200 leading international design talents, as well as C-suite executives, including chief design officers, design practitioners, Fortune 500 senior executives, government leaders, decision makers in private and public sectors, and advocates of design thinking. They will hear from more than 50 speakers including Airbnb Co-founder and Chief Product Officer Joe Gebbia, Changi Airport Group CEO Lee Seow Hiang and Heatherwick Studio Founder and Design Director Thomas Heatherwick. (Full list of speakers at www.brainstormdesign.com)
SDW will once again be anchored by SingaPlural 2018 – this time at the National Design Centre (NDC), the nexus for all things design – from 5 to 18 March. Organised by the Singapore Furniture Industries Council (SFIC) and supported by Dsg, SingaPlural will bring creatives, including Gabriel Tan Studio and Rx co-lab, and brands such as Ewins, Formica and Kvadrat to explore the concept of play as an important experimental process that precedes design work. The showcase is curated by design studio Produce, which recently won the INSIDE World Interior of the Year 2017 award at the World Architecture Festival.
Another exhibition not to be missed will be Wallpaper* magazine’s iconic Handmade 2018 exhibition, in partnership with Dsg. Since 2010, Wallpaper* has commissioned the best creatives and manufacturers to create original, one-off luxury items for its annual showcase. For the 2018 edition, Wallpaper* had invited young Singaporean designers to submit their concepts for an open call for the Next Generation Designer in July 2017; the winner will be announced soon. Six established Singapore-based designers have also been commissioned for the show. The seven Singapore pieces will debut at Gillman Barracks from 8 March, before being exhibited in Milan in April during the Milan Design Week.
SDW’s long-standing trade show, the International Furniture Fair Singapore (IFFS), will for the first time, partner Chantal Hamaide, founder and chief editor of French design magazine Intramuros to design the focal point of IFFS – the Piazza. Expect an exclusively-styled pop-up showroom showcasing internationally-renowned and up-and-coming brands in the global furniture, lighting, homeware and lifestyle accessories markets.
Taking design to the masses
On a community level, Dsg is partnering government agencies and local creative businesses to bring SDW beyond the NDC. SDW’s partners, the National Heritage Board (NHB), HJGHER and LOPELAB, will enliven the Bras Basah, Bugis, Holland Village and Tanjong Pagar precincts respectively, through District Activations. Together with Dsg, NHB and Shophouse & Co will present the Design X Heritage trails which include guided tours of places with architectural and heritage value, and specially curated self-guided trails.
Dsg will also partner URA to organise a design, make and craft fair at i Light Marina Bay 2018 (9 March to 1 April). Over two weekends from 9 - 11 March and 16 - 18 March, visitors to Asia’s leading sustainable light art festival will experience the Market of Artists And Designers (MAAD). More than 70 creative booths will showcase original works along the waterfront promenade outside the Red Dot Museum. Visitors can learn from complimentary presentations and workshops on artistry, craft, design, and product creation presented by 10 creatives from Taiwan, Hong Kong, Malaysia, and Singapore.
“Every year, we aim to live up to our promise of delivering an event worthy of regional and international attention. This year, we’re achieving this by ramping up our partnerships on all fronts,” said Dsg Executive Director, Ms Agnes Kwek. “Not only will these collaborations make SDW more impactful, they will also build the capabilities of the local design industry and encourage more ground-up initiatives that will, in turn, foster a more vibrant design ecosystem in Singapore.”
SDW is currently calling for satellite programme partners to be a part of the festival. The deadline for application is 12 Jan 2018.
Details and full listing of SDW 2018 activities will be available soon. For more information, please visit www.designsingapore.org/sdw
Event: Singapore Design Week 2018
Date: 5 – 18 March 2018
Venue: National Design Centre and various locations
Written on :
12 Dec 2017