There is something for everyone from the business and design communities to the public
Singapore, 5 March 2018 – The fifth edition of the Singapore Design Week (SDW), was launched today by Dr Yaacob Ibrahim, Minister for Communications & Information, at the National Design Centre (NDC). More than 300 industry partners and partner government agencies witnessed this milestone in the Singapore design sector. Organised by the DesignSingapore Council (Dsg), SDW 2018 promises to be a platform that showcases Singapore’s thought leadership in design, connects design talents and businesses, and lets Singaporeans and visitors experience the value of design through delightful activities.
At the SDW 2018 opening ceremony, Dr. Yaacob Ibrahim announced a new industry transformation roadmap for the design sector. Dsg is working closely with nine design industry associations to identify three-year roadmaps for sector-wide transformation.
The Singapore Furniture Industries Council (SFIC) is the first to complete this roadmap. SFIC has identified strategies that will take advantage of Asia’s growing demand for urban living solutions. It will help businesses to design user-centric urban living solutions and to become more agile through continuous testing and prototyping.
Dr Yaacob also announced that 10 organisations have joined Dsg’s Innovation By Design programme, which helps companies and government agencies use design to develop business strategies and bring about organisational change. They include the Changi Airport Group, which is looking at using design to improve passenger experiences, especially the elderly, across all the terminals.
“We are making good progress of strengthening our ecosystem for design. This is evident in the findings from the DesignSingapore Council’s recent study. Companies are investing more in design and design training. They are also more willing to give in-house design champions a seat in the boardroom, growing from 12 to 32 percent, to drive strategic use of design in their companies,” said Dr Yaacob Ibrahim, Minister for Communications & Information.
“Ultimately, we hope our various efforts will help Singaporeans recognise the value of design and how our lives can be made better, by design. Singapore Design Week is hence a celebration of the many expressions of designs and a time when everyone – from designers to business leaders and to the public – can be more engaged with design, from the inaugural Brainstorm Design conference, to the new Design Districts in this year’s line up,” said Ms Agnes Kwek, Executive Director, Dsg.
SDW continues to grow mindshare, with more marking down on their calendars for “A March of Design”. Testament to this is the strong showing of key and satellite programme partners, who have planned talks, workshops, exhibitions, and product launches to occur in March so as to be part of SDW and leverage on the buzz created by design-centric events.
Key Event Highlights
The inaugural Brainstorm Design will be held from 6 to 8 March. Led by the editorial teams of TIME, Fortune and Wallpaper*, Brainstorm Design will bring together more than 60 global thought leaders in the business, public policy, and design communities to discuss how design can help build businesses, improve sustainability, engage communities, and enrich people’s lives. Selected speakers will also be involved in side engagement events organised by the Dsg to multiply the impact of Brainstorm Design to a wider audience, including design students.
SingaPlural 2018, the anchor event of SDW, will be held in the NDC, the nexus for all things design, from 5 to 18 March. Organised by the Singapore Furniture Industries Council (SFIC) and supported by the Dsg, SingaPlural is curated by award-winning homegrown design studio Produce. SingaPlural will bring creatives, including Gabriel Tan Studio and Trigger Design, and brands such as Ewins, Formica and Kvadrat to explore the concept of play as an important experimental process that precedes design work.
Wallpaper* Handmade 2018 exhibition, in partnership with the Dsg, will include a special showcase of seven Singapore pieces that will debut at Gillman Barracks from 8 March, before being exhibited during the Milan Design Week in April.
International Furniture Fair Singapore (IFFS), SDW’s long-standing trade show, will for the first time, partner Chantal Hamaide, founder and chief editor of French design magazine Intramuros, to design the focal point of IFFS – the Piazza.
SDW’s partners HJGHER, LOPELAB and the National Heritage Board (NHB) will add buzz to the festival through District Activations – in the form of District Design Dialogue in Holland Village, the Singapore Urban Design Festival in Tanjong Pagar, and the BBB Arts Sprawl in the Bras Basah.Bugis precinct, which is co-presented with the Dsg. Together with the Dsg and NHB, Shophouse & Co. will present The City Ramble Design Trails, which include guided tours of places with architectural and heritage value, and self-guided trails.
The Red Dot Design Museum’s Market of Artists And Designers (MAAD) at the i Light Marina Bay, is supported by the Dsg and URA. It will showcase some 50 makers from Singapore, Hong Kong, Japan Taiwan and Malaysia and offers more than 10 workshops covering art, craft and design.
Details and full listing of SDW 2018 activities are available at www.designsingapore.org/sdw.
Event: Singapore Design Week 2018
Date: 5 – 18 March 2018
Venue: National Design Centre and various locations
Written on :
05 Mar 2018