The Dell All-In-One Desktop PC Family shows the effectiveness and value of high quality industrial design for mass produced consumer products. The Jury recognised the enormous difficulties the Dell team faced in creating a product which matches the competition on quality, performance and design, but which can sell at a significantly lower, and therefore more affordable price.
The design resolution is thoughtful and detailed, demonstrated by the context sensitive touch keys, camera-lock and discreet ventilation. The power switch is well-organised at the centre and the stand that supports the computer is simple, but well engineered, to provide finger touch adjustability when required, and stability in regular use. And the aluminium back of the product is well resolved, with solutions for effective but discreet cable management.
The hard work, imagination and sheer craft of in-house designers around the world, who bring passion and creativity to that most difficult task of delivering great design at an affordable price, is rarely acknowledged by design competitions. This Award recognises the issues the design team had to overcome in delivering a fine piece of industrial design while, at the same time, making it accessible to so many more people by keeping the cost down.
DELL GLOBAL B.V.
The suite includes different classes of AIOs. Each class is designed specifically to meet the needs of a target segment of customers. The AIOs have a touchscreen option, a sleek pedestal stand, a wireless keyboard and a mouse. The new design doesn’t require as much space as other desktops: more room and less clutter on my desk. And it looks good from all angles.