Design of the Year 2013
Snapware Eco Flip
View the video about the Project
Show info
DESIGNER
World Kitchen (Asia Pacific) Pte Ltd
Lee Eng Leong
Lin Shini
Park Eunsung

Snapware Eco Flip presents unique flip-to-drink mechanism with its ergonomic glass bottle. Snapware Eco Flip aims to service as an outdoor accessory. Easy to carry, drink and wash. Everything is easier with the Snapware Eco Flip glass bottle. Having won the prestigious Australian International Design Awards’ “Good Design”, Snapware Eco Flip’s success truly speaks for itself.

Snapware Eco Flip is designed to have the user’s confidence and peace of mind drinking from a glass bottle. Extensive research was put into developing a suitable bottle that is easy to use and clean.

The challenge comes from designing the optimal grip and drinking spout for the average user. Comfort remains an important factor in the Snapware Eco Flip development. The flip lid is built to withstand a full bottle without giving way when the user swings it by the handle, at the same time allowing easy one-handed operation.

Snapware Eco Flip is ideal for outdoor use with its easy to carry fingers-and-hook strap that blends into the overall strong brand identity of its look. It features an easy one-handed operation. Lid handle serves to enhance human factor in twisting the bottle cap open, benefiting those who may be physically challenged. Patented two-part cap system ensures quick disassembling for easy wash.

Well-fitted for most beverage holders in cars according to design research among Continental and Asian cars. Unique lifestyle colours uplift product usage from the conventional consumer bottle purchase and behaviour. Ridges profile on the body of the bottle enhances grip when in use or placed. Just five seconds to get hydrated.

Snapware Eco Flip encourages healthy water intake without the hefty price and pollution that bottled water presents. When disposed, the negative footprint on the environment is minimal with its recyclable glass and long life span, compared with plastic containers of bottled water.

Snapware Eco Flip encourages healthy and responsible drinking in Singaporeans, uplifting the nation’s image towards the environment.

It is a complete system that allows drinking directly from glass. The airtight leak-proof bottle is made from borosilicate glass, a natural non-porous and non-toxic material optimized for all beverages. The sleeve functions as containment against shattering of glass. Snapware Eco Flip complies with US FDA standards and is dishwasher-safe with removable cap and sleeve for washing.

ABOUT THE DESIGNER

Lee Eng Leong is the industrial design manager for the Asia Pacific region of World Kitchen, since 2010. He provides leadership in innovation across the Asia portfolios of the company. He is primarily responsible for leading the product design and development team to deliver new products. They aim to provide growth and a competitive advantage for World Kitchen. Eng Leong is one of the key pioneer leaders for the newly founded Asia Design & Innovation Center (ADIC) of World Kitchen. The new creative centre sets out to create innovative product designs that specifically meet the houseware needs of the Asian consumer. They handle houseware products that cover preparation, cooking, serving and storing.

Eng Leong has more than 14 years of experience in his practice of industrial design. He has previously worked at Orcadesign Consultants, Design Integration (DI) in Motorola Network & Enterprise (Penang) as well as OSIM. He has previously focused on consumer electronics, as well as communication products, before rising to the challenges to create meaningful products for the kitchen. His extensive managerial experience, prior to venturing into kitchenware products, helped him build a strong foundation for creative leadership. Eng Leong is passionate about the relationship between the three domains of human-centered design, applied technology, as well as business innovation. He believes that great products and services can create compelling user experiences, build brands, produce competitive advantage, and improve lives. These are considerations that drive outstanding designers to produce meaningful products.

For him, human-centric designs should include basic considerations from the point of view of the consumer. To attract the end-user, the product also needs to engage the people who use it. The element of surprise is hence important in any design. There should be a “wow” factor, which is so interesting that it entices people to take a second look.

The market requires and is more ready to accept products that are straightforward. Designers should be curious about products already in the market and pick them up to try. They should also observe trends. It is important to create products that users intuitively know how to use. He feels that industrial designers should work towards getting rid of the instruction manual, in order to truly achieve human- centric designs that engage people.

Eng Leong keeps a series of journals to sketch his initial ideas and thought processes. He fondly calls them his “black books”. He encourages every designer to keep an idea book that is used to document thoughts. For him, initial ideas are usually the best ideas. He recounts working on designs where months after development, the design team finds themselves going back to the original sketch.

To Eng Leong, the calibre of young designers is defined by their passion and drive. They also need an eagerness to observe, learn and digest. In fact, observation should start even before the design process. A driven young designer, should be willing to take on tasks outside the checklist of instructions. His team of designers is constantly encouraged to do more than what they have been tasked to do.

Lee Eng Leong’s advice for emerging designers:

“Young designers need to constantly uplift their passion for design. A successful designer must have an eye for design and good observation skills. It is the ability to see and observe that will be an added value.”

JURY CITATION

There is more to the Snapware Eco Flip than initially meets the eye. What looks like a very nicely designed drinking bottle is, in fact, a successful resolution of a whole series of small design problems, which seamlessly comes together to make a compelling product.

At its core is the ecological choice of a recyclable borosilicate glass bottle, instead of the ubiquitous blow-moulded plastic, which also makes for an hygienic, easy to clean and temperature resisting container for all kinds of drinks. To provide insulation and protection from breakage, it is sheathed in a silicone jacket. The cap assembly itself, with its easy to carry handle, is designed so that you can drink from the glass, rather than from the cap, which is both better and reassuring for hygiene. It’s a one-handed “flick to open” and, cleverly, the hinge has a nice “click in” detente mechanism to keep the lid away from your nose when drinking. On top of that, the two parts of the cap twist apart easily for cleaning.

The Jury praised the thoughtfulness, care and “no compromise” attitude of the team to optimise every little design detail in pursuit of the best possible solution.

NOMINATOR CITATION

HANS TAN
ASSISTANT PROFESSOR
NUS DIVISION OF INDUSTRIAL DESIGN

World Kitchen’s Snapware Eco Flip bottle stands out in the burgeoning market of portable glass water bottles. Most offerings in this category of products jostle with the difficulty of combining three main elements: the protective sleeve, the glass bottle and the plastic cap. the difficulty lies not only with interfacing the different material characteristics, but synergizing the semantics of these materials in a single product.

To my knowledge, Snapware Eco Flip is the only portable glass bottle with a flip lid, which shaves off the inconvenience of the screw-on caps utilized by its competitors. Not only does it give quicker access to drinking water, it eliminates the need to place the cap, affording a single-hand operation. Thoughtful design considerations on the underside of the lid make the lid spill free, whilst maintaining the ability of the lid to be removed and cleaned separately. The silicone sleeve of the bottle hugs the profile of the bottle with surprising finesse.