ABOUT THE DESIGNER
Studio Juju was born when Timothy and Priscilla teamed up in 2009 to practise design in furniture, products and spaces. They picked the name Juju for its Japanese meaning: “to give and receive”. It is an apt description for their teamwork.
“To work together, it is important to listen to each other and to respond”, says Priscilla. Timothy and Priscilla view their design practice as freedom to explore. Adopting an approach that is fresh and optimistic, they consider each project a union of simplicity and warmth, functionalism and whimsy, refinement and relevance.
The pair’s first collaboration as Studio Juju was to take part in the Salone Satellite exhibition in Milan, where Rabbit & the Tortoise Collection was one of the designs displayed. The set of visually appealing and inspiring tables came about as a result of the designers’ fondness for “creating sketches of soft shapes”.
Says Priscilla: “We think there is an imaginative quality in those drawings. We thought the shapes create a nice composition of landscapes and imagine them moving around one another”.
Since the success of Rabbit & the Tortoise Collection, Studio Juju has collaborated with clients such as Living Divani, Desalto, W Hotels, Foundry, Industry+, the Land Transport Authority of Singapore and OCBC Bank. It has also exhibited internationally and has been featured in major design publications and newspapers such as Wallpaper*, Surface, Monocle, Case da Abitare, Habitus, Axis and Asian Wall Street Journal.
The studio has also received many accolades. Design Miami named it Designers of the Future. It received the Design Report Award of Salone Satellite in Milan, and was selected as one of 15 international designers to represent the Salone Satellite 15th Anniversary in 2012.
Designers constantly reflect on their everyday lives, the environment, decisions and choices, Priscilla notes. “Sometimes we get too harsh and become critical of everything that exists around us. Since design is everything to us, we have to understand that this is our conviction and use it as a positive trait”.
The President’s Design Award, Priscilla feels, has created an awareness of design and rewarded design practitioners with a level of prestige. “Through the creative presentation of Singaporean designers and their works, it has opened people’s eyes to and changed attitudes towards beauty [and developed] sensibility and empathy for the non-absolute. Different perspectives will generate debate and dialogue, and standards will only get better”.
Advice to emerging designers:
“Our value as designers is to make living better. Try everything, learn everything, and embrace serendipity.”