Known for his infectious laughter and passion for good food, Yang is also famed for shaping the creativity in China since his arrival into Shanghai in 2006. JWT Shanghai under Yang’s leadership won the ‘Agency of the Year’ accolade at the Asia Pacific AdFest in 2009. The agency won Campaign’s ‘Agency of the Year’ again in 2011, and the same jury made up of 42 senior marketing executives from the Asia Pacific region also named Yang the ‘Creative of the Year’ for his astounding accomplishment in the Greater China region. And in 2012, Yang received the ‘Designer of the Year’ award from the President of Singapore.
Yang has led many top ranking campaigns according to the Global Gunn Report, and won China it’s first-ever Cannes Grand Prix in 2011. Yang’s creative reputation, solid leadership and consistent track record earned him a place on the Cannes Chimera Committee, where he was mentor to the ‘Grand Challenges Exploration’ organized by the Bill & Melinda Gates Foundation. He has also judged at Cannes, One Show, D&AD, Clio, London International, New York Festival, Adfest, and was Jury President at Spikes Asia and LongXi Awards.