Lay Lim currently holds 2 roles at Accenture – Geographic Unit Managing Director for ASEAN, and concurrently Country Managing Director of Accenture Singapore.
Lay Lim joined Accenture on March 1, 1988. She has held several leadership roles, which include the setup of Accenture’s Customer Relationship Management service line in 2000, and for eight years was the Asia Pacific managing director for the CRM Service line. During this time, she spent two years in Shanghai to establish the practice in China.
In 2007, Lay Lim returned from Shanghai to assume the role of country managing director for Accenture. Her passion for building new businesses for Accenture led her to also assume the APAC leadership role to startup two new practices—one for Analytics and the other for Sustainability Services. In October 2011, she assumed her current role of geographic unit managing director for ASEAN.
Outside of Accenture, Lay Lim serves on the Board of Advisors for the School of Information Systems at the Singapore Management University, and is co-chair for the Modern Services Sub-Committee for the Future Economy Council. Lay Lim is also one of Board Agenda's Champion of Change, supporting and promoting gender-balanced businesses in Singapore.
In 2013, Lay Lim was appointed to the National Infocomm & Media Masterplan Steering Committee, and chaired the Sectorial Transformation Workgroup, one of five workgroups for this national initiative. And in 2016, she served the Sub-Committee on Future Corporate Capabilities and Innovation, which is one of the sub-groups on the Committee on the Future Economy (CFE). She has also served on the Board of the Singapore Land Authority and the Council for the Third Age.