Outreach and Events
The Jurors' Forum 2016


The Jurors' Forum 2016 

Designers in Conversation, a Panel Discussion with the President’s Design Award 2016 Jurors, was held on the 26th of July, 2016 at Design Singapore. It aimed to benefit its attendees with the wisdom and insights of veterans who have been instrumental to the development of the design industry.

What’s new this year? Well for the first time, we kept it exclusive to design schools and students! We also adopted a more conversational style of participation. Students
were given the rare opportunity to engage with the five of the President's Design Award 2016 Jurors.

This year, the jury welcomed five panelists; Mr Patrick Chia, founding Director of the Design Incubation Centre at the National University of Singapore, Mr Peter Kor, founder of Peter Kor Atelier, Mr Peter Tay, Design Director of Peter Tay Studio, Mr Voon Wong, Creative Director of Viewport Studio and Jackson Tan, founding partner of art and design collective PHUNK, as well as Creative Director of BLACK, award-winning creative agency. The session was ably moderated by Mr Lim Chong Jin, Head of Temasek Polytechnic’s renown School of Design.

The forum saw their inspiring stories on design philosophies, journeys and insights at a public forum.  Questions were posed to each panelist based on the following topics; The “Big Break”: Myth or Reality, The World of Design Today and The Future of Design.

The topic of The “Big Break”: Myth or Reality aroused lively discussions on whether there was a “formula” to becoming a successful designer, and what the qualities of a successful designer were.

During the discussions on The World of Design Today, panelists provided advice to aspiring designers in balancing aesthetic and functional considerations, key developments in the global design scene and how technology can disrupt and reshape design today.

The Future of Design raised questions about important design trends and the most important design skills students need to acquire in order to be ready for the future.

The forum was a refreshingly candid and open discussion, which saw frank engagement between the jurors and their audience. PDA is encouraged and will continue to present more of such engaging sessions to encourage aspiring designers.