Larry Peh

Founder, Creative Director
&Larry Pte. Ltd.

Larry Peh is the Founder and Creative Director of &Larry, an award-winning design studio he founded in 2005. Recognised in 2012 by Perspective magazine as one of Asia’s top 40 creatives under 40 years of age, he was the Treasurer of The Design Society, which he helped establish.

Now 38, Larry was insatiably curious as a child and often regarded as a “troublemaker” because he asked “101 questions” about everything. On hindsight, he now attributes the trait to his creativity.

Inspired by comic illustrations from Hong Kong, Larry knew from young that he wanted to be a creative practitioner although his parents were not supportive of his ambition. Since his family’s financial circumstances did not allow him to take music or art classes, he taught himself to play the guitar and to draw. “I knew I can’t be selfish about what I do. There is a greater goal I need to achieve. It’s not just about pretty things and making money”, he says.

He didn’t know his “greater goal” then, but today, the multiple award winner is well aware of his biggest motivation as a designer: helping people solve problems. Larry’s designs reflect three influences that he says also sum up his style: past, present and future. Heavily influenced by the past while living in the present, he is constantly thinking of the future. A line from author Marshall McLuhan, which he read as a student, resonates with him to this day: “We march backwards into the future”.

Finding the present “very polluted” due to the influx of large volumes of instant information over the social and other media in this Internet age, he asks himself if a design is really necessary before proceeding with it. “If there’s no need to create something to pollute the environment, then don’t do it”, he says. By the same token, when he believes that a problem does not lie with design, he would readily tell a client so.

Larry says that every designer must have empathy in order to establish rapport with the client. American designers Charles and Ray Eames could have instilled this belief in him. “Whatever they did, they tried to perfect it for kids and the environment. They tried to find ways to produce a thing cheaply so everybody could enjoy it”, he says.

Larry would sometimes suggest a project of a smaller scope than what a client requests if he is convinced this would be the best solution for the client. Because of his strong wish to provide solutions, he hopes to see more designers focus on ideas that work for clients rather than those that are simply “award winnable”.

Of the projects he has done, three give him the greatest satisfaction. The first is his “Objects” series, born of his wish to tell Singapore stories beyond the stereotypes. Acknowledging himself to be “pretty nationalistic”, Larry says: “If Singaporeans don’t look up to our own quirks, we can’t expect the rest of the world to look up to us and realise they are part of our culture”.

Secondly, his “Subjects” series, produced in collaboration with artists related to the subjects on which he makes social commentaries. Examples are his Smoking Table, which is a dining table and chair enclosed within a yellow-dotted perimeter as a parody to the line used in Singapore’s designated public smoking zones that separate smokers from non-smokers; and his well-received tissue packs in 2004/05 which explained their unique use in reserving seats, especially during peak hours, in the city’s busy food courts.

Finally, there’s the Singapore Economic Development Board’s spatial branding project on the 28th level in Raffles City, used for VIP meetings. Larry spent an entire week sketching and making observations on this floor before coming up with the idea to turn the corporate space into a “home” symbolising how Singapore is like “a home in Asia that’s future-ready”. The idea playfully incorporates interactive elements and displays that convey Singapore’s successes, such as its Water Story and its reputation as a medical hub.

Pursuing accolades and awards has never been high on Larry’s priorities, but he believes that the President’s Design Award has a significant role to play in influencing the state of design in Singapore. “You need to let Singaporeans appreciate your work in order for the global audience to say that this guy is serious”.

Now that he is a recipient of the honour, Larry hopes to be an example of someone who follows passion and logic, and tries to produce works that are globally relevant.

The articles he has crafted in his “Objects” series are of the highest workmanship and design standards, and he created these without any intention of selling them. Instead, he hopes to elevate them to art objects and exhibit them one day so they form a narrative for people to “look at, learn from or be inspired”.

‘‘If you are really cut out to do this, then go all out. Don’t sell yourself short. Be responsible for what you do and don’t pollute the industry.’’

Insights from the Recipient

How has Singapore's design industry evolved over the past decade or, indeed, since you started practising?

It has evolved from being pragmatic and commercially driven to one that is more inclusive, social and self-exploratory. There is a need to learn from the best in the world, but there is also a pressing need to develop our own identity, systems and unique way of thinking.

What is the responsibility of a designer to the community or society?

Empathy and humility have always been at the core of what I do. Design can help us resolve bigger issues and influence the general public towards the idea that being a designer extends beyond the creative boundaries. For instance, a lighting designer can have an impact on energy consumption while answering the specific commercial needs of a public space. In the future, everything will need to be designed to work efficiently, and to reduce waste, time and resources.

How has receiving the President's Design Award benefitted you as a Designer?

It is an affirmation beyond any accolade in the world that my folks and relatives can comprehend. I think it's also great branding for Singapore – in no other country is the president personally involved in design. My overseas clients see it as the equivalent of being knighted by the queen or honoured by the emperor.


‘‘If you are really cut out to do this, then go all out. Don’t sell yourself short. Be responsible for what you do and don’t pollute the industry.’’

Jury Citation

Larry is an intuitive and intelligent designer. His commercial and personal design projects are highly conceptual, multi-dimensional and inspirational. His commercial projects are fresh and captivating and his personal objects are engaging and evoke emotions by questioning societal norms. Since 2004, Larry has “sprinkled” these artistic and well-designed objects across Singapore, telling his version of Singapore stories to a wider contemporary audience.

Determined to show that he has more to offer than Singapore stereotypes, Larry has designed his social commentaries with the highest level of originality, sophistication and cultural relevance, so that even non-Singaporeans can enjoy them.

For a creative individual with such a committed vision, Larry is deserving of Singapore’s highest accolade for the designer: the President’s Design Award for Designer of the Year.


Nominator Citation


I have known Larry for quite a few years now and have always followed his work and progress. One afternoon, over kopi at Takashimaya – a client he had serviced for many years with great creativity – we chatted about his inspirations and his aims. I recall vividly what he told me that day. He said: “I remember being inspired by a comical scene I witnessed in a food court when an angmoh was scolded by an office lady for taking the seat she had reserved with a tissue packet. I embarked on a journey of self-discovery in 2004 when I had the idea to use design to penetrate society and engage the public. I wanted to demonstrate that designers have a bigger role to play in society than lamenting about the general public not understanding design. It became my voice and my way of telling our Singaporean stories. I always feel that we have more to offer than Singaporean stereotypes and I try ‘dressing up’ my social commentary in the highest level of sophistication and design, which even non-Singaporeans can enjoy”.

The conversation serves as a clear testimony to Larry’s design vision and objective, which are also demonstrated in the many sophisticated works he has done for EDB, GIA, Takashimaya SC, Bynd Artisan and more. The Larry I know is exactly the Larry he claims to be. He is a creative individual with a committed vision which he steers towards an objective for the greater good of society rather than an elitist niche. Singapore’s highest design accolade, the President’s Design Award "Designer of the Year", is meant for an individual with such a committed vision. As a former recipient of the award myself, I’m very proud to nominate Larry.