JUROR 2015

Yang Yeo

Executive Creative Director


Known for his infectious laughter and healthy appetite, Yang is also famed for shaping the creativity in China. The advertising campaigns Yang led topped the Global Gunn Report numerously, won China it’s first-ever Cannes Grand Prix, and claimed the all-time most awarded print campaign in the world. Agencies under his leadership have won ‘Agency of the Year’, his clients won ‘Brand and Marketer of the Year’, and he was named ‘Creative of the Year’. His creative reputation, solid leadership and consistent track record earned him the ‘Designer of the Year’ accolade, presented to him by Dr. Tony Tan, the President of the Republic of Singapore. Yang grew up in Singapore, and started his advertising career with Saatchi & Saatchi in 1992. BBH hired him as Art Director when they opened their Singapore office, and transferred him to the BBH London office in 1999. Three years on, Yang returned to sunnier Asia as ECD and Founding partner of Fallon Singapore and Hong Kong. He moved to Shanghai in 2006, and was North Asia ECD and China Chairman of JWT, before joining W+K Shanghai in 2014. Beside his achievements in advertising creativity, Yang is also passionate about structural and spatial design, where his projects have picked up multiple global architectural and design awards.



Hans Tan


Founder, Hans Tan Studio; and Assistant Professor, Division of Industrial Design,
National University of Singapore
Hans Tan Studio