Low Cheaw Hwei, Head of Design APAC, Head of Design Consulting Asia, Head of Government & Public Affairs Singapore, Philips ASEAN Pacific, emphasised that research is crucial to developing good and impactful design.
He said, "Design-led research should dig deep into topics such as understanding people, socio-cultural trend studies, impact of technology, methods-of-thinking, developing crafts and tools etc. A program such as GDR can help to provide resources to design teams and designers to proactively tease out potential problems to be solved and bring these to the attention of relevant stakeholders. Design can help to see what is not visible to others.
"Through design-led research, we will generate deep knowledge, develop new capabilities, initiate new thinking and ideas. It will be a new important field to anchor the ‘intellect-of-design’ as we weave design practice into the wider economy".
The 2nd open call for the Good Design Research initative will take place from 13 Oct 2020 to 10 Nov 2020. Get more information here.