Singapore Design Serves The Community
There is also a strong element of consideration for society. “To me, everyone has a part to play in designing Singapore – not just designers,” says lifestyle brand Supermama Store’s Edwin Low. “What is the Singapore we want to see? We [ask ourselves then] make it happen.”
Larry Yeung, Executive Director of the non-profit Participate in Design, feels that consequently, Singapore design “reflects the community’s aspirations and uniqueness”.
“The design of spaces, things and processes are grounded in the community and guide people towards what they envision and aspire Singapore to become,” believes Weng Pei Yun, Resources Director of non-profit Climate Cardinals.
At the same time, it has a strong element of service – to help improve our lives and propel the economy towards recovery in challenging times.
“It’s indeed a collective working attitude of its resilient people,” says Mohammed Syafiq, President of the DesignSingapore Associates Network. “It means a spirit of doing rather than an aesthetical language/look; a verb more than a noun.”
Ryan and Shermeen Tan of creative agency OuterEdit surmise it as being innovative even as it is considerate to society, “It introduces new ways of thinking, seeing and doing, it uplifts spirits and looks out for the needs of others.”
Whether it is designing our transport system, housing a nation or innovating new technologies to make us a smart nation and loveable city, aspiring filmmaker Ziqq Rafit, Founder of Design Says Hello, feels that Singapore design “considers her people, her diversity, recognises her complexities but always strives and aspires to improve the lives of many”.