Innovation by Design is a new industry support programme developed in alignment to the Design 2025 recommendation of expanding the role of design in businesses and the government. The programme aims to help organisations use design as a tool for business strategy and organisational transformation. The design approach starts with a focus on what the user really needs and wants.
The programme is supported by the Economic Development Board (EDB) and DesignSingapore Council (Dsg), which will facilitate the matching of design experts with public and private sector organisations for the following outcomes:
a) To enable organisations to understand the value of design, frame design challenges and buy design services effectively;
b) To connect organisations to the best-fit design consultants who can help them implement change and create new value; and
c) To guide organisations in embedding long term design capabilities.