To give Singapore-based design entrepreneurs added support to grow their brands globally and to augment the Singapore Design Brand, the DesignSingapore Council (Dsg) officially launched the Business of Design (BOD) programme on the 4th of March 2019.
Photo for illustration purposes only. Photos courtesy of (from top right in clockwise direction): Supermama, WOHAbeing, Supermama, Scene Shang
The BOD programme aims to grow the export value of Singapore designs by building mindshare in both business-to-business and business-to-consumer markets in Asia.
This is a targeted programme for established design studios that have a compelling brand philosophy and aspire towards good design that impacts positively on the environment, culture, society and/or economy; the studios should also have strong business fundamentals and are able to scale up to meet international demand.
The first run of the BOD programme aims to generate new business opportunities for up to 6 established Singapore-based furniture and lifestyle product design studios that have the potential to internationalise.
The BOD will address specific aspects of the design studio’s development (including mentorship, access to networks and brand storytelling) and support efforts to build capabilities that will boost competitiveness and global demand.
The BOD programme entails:
1. Connecting designers to global marketplace through in-market consultants who will guide designers in their pitch to secure business opportunities, connect them to business circles, and provide mentorship.
2. Building brand assets and maximising media coverage for individual designers in global markets through sharpening of brand stories and sustained access to in-market Public Relations Agents.
3. Promoting a set of distinct Singapore design brand values through themed collective showcases involving supported designers and their partner manufacturers, at appropriate international platforms.
Note: The first run of the BOD programme has closed and the programme is underway.
For further enquiries regarding the Business of Design 2019 Call for Expression of Interest, please contact:
Senior Manager, Industry Development Office
Tel: +65 6962 2053
Kwong Hui Mei
Assistant Manager, Industry Development Office
Tel: +65 6962 2044
Do follow us on Facebook, LinkedIn and Instagram and subscribe to our enewsletter for updates on the next run of the BOD programme.