Possible fields of Study

The fields below are the up-and-coming areas in design and are for reference only. Applicants can apply to any design-related course, at reputable institutions of their choice.



Design Management and Strategy

According to the Design Management Institute1, “Design Management encompasses the ongoing processes, business decisions, and strategies that enable innovation and create effectively-designed products, services, communications, environments, and brands that enhance our quality of life and provide organizational success.”

With a background in design, design managers form and manage the strategies that shape organisations. Depending on the demands of the project at hand, the design manager needs to call on a broad range of design and business skills– from understanding client requirements (including strategic and brand issues, human factors, materials, aesthetics, etc.) to managing project deadlines and budgets.

Topics in Design Management: Design and value creation; innovative products and service development; user-centred design; design thinking; business models; strategic foresight, etc.

Programmes in Design Management:



Aalto University

MA International Design Business Management

Brunel University

MA Design Strategy and Innovation

Birmingham City University

MA Design Management

California College of the Arts

MBA Design Strategy

Central Saint Martins

Birkbeck MBA

Tongji University, College of Design and Innovation

MDes Design Strategy and Management

Hong Kong Polytechnic University School of Design

MDes International Design and Business Management


MDes Design Strategies

Illinois Institute of Technology, Institute of Design

Master of Design + MBA

Master of Design Methods

Loughborough University

MSc Design Innovation Management

Northumbria University Newcastle

MA Design Management

Parsons School of Design

MS Strategic Design and Management

Pratt Institute

MPS Design Management

Savannah College of Art and Design

MA/MFA Design Management

Strate School of Design

MA/MFA Design Management

University of Gothenburg

MA Business & Design

University of the Arts London – London College of Communication

BA/MA Design Management and Cultures


Note: The list above is non-exhaustive and for reference only. Applicants can apply to other courses, at reputable institutions of their choice.

1Design Management Institute, “What is design management?”,


Service Design/Experience Design

According to the Service Design Network2, “Service Design is the activity of planning and organising people, infrastructure, communication and material components of a service in order to improve its quality and the interaction between service provider and customers. The purpose of service design methodologies is to design according to the needs of customers or participants, so that the service is user-friendly, competitive and relevant to the customers.”

Service Designers create an optimal experience or service in response to user behaviour through applying insights gained into their needs and motivations. E.g. improving the various customer touch points (mobile app, store front, product display, website, etc.) for a seamless customer experience.

Topics in Service Design/Experience Design: Service innovation; cultural and contextual studies; design thinking; design innovation development; marketing strategies and product service systems, etc.

Programmes in Service Design/Experience Design:



Domus Academy

MA Service Design

Glasgow School of Art

MDes in Design Innovation and Service Design

Loughborough University

MA/MSc Design Innovation

BSc User Centred Design


MDes Service Design and Innovation

Royal College of Art

MA/MSc Global Innovation Design

MA Service Design

School of Visual Arts

MFA Service Design

Savannah College of Art and Design

MFA Service Design

Victoria University of Wellington

BA Design Innovation

University of the Arts London – London College of  Communication

MA Service Design


MDes Experience Design

Note: The list above is non-exhaustive and for reference only. Applicants can apply to other postgraduate courses in this field, at reputable institutions of their choice.

2Service Design Network, “What is service design”,



Digital Design

Digital Design is a broad field where computer-related skills are employed to simplify complex work processes. Digital design includes the following fields:

Data Visualisation: The structuring and visual representation of big data for designing effective communication and to drive decision-making. E.g. translate complex financial data into easy to understand charts, diagrams and infographics for annual reports, presentations etc.

Topics in Data Visualisation: Visualisation design methodology and process; data structures and element; data access tools and standards, etc.

Design Informatics: The harnessing of big data and analytics for designing tangible products and services to create social and economic value. E.g. personalised online shopping mall from a wide selection of online stores based on user’s current taste and styles.

Topics in Design Informatics: Case studies in design; designing with data; dynamic web design; design futures, etc.

Interaction Design/User Experience Design: The designing of digital products, environments, services and systems in response to user behaviour to improve the quality of interactions between systems and users. Interaction Designers/User Experience Designers use insights from user studies to create user-friendly products and systems. E.g. digital interfaces, mobile applications and websites.

Topics in Interaction Design/User Experience Design: User studies; prototyping techniques; usability evaluation; interactive media, etc.

Programmes in Digital Design: 



Carnegie Mellon University

MA Human-Computer Interaction

Domus Academy

MA Interaction Design

Georgia Tech University School of Design

MS Human-Computer Interaction

Kingston University

MSc User Experience Design

Loughborough University

MA User Experience Design


MA/MS Interactive Digital Media

School of Visual Arts

MA/MFA Interaction Design

Umea Institute of Design

MFA Interaction Design









Note: The list above is non-exhaustive and for reference only. Applicants can apply to other postgraduate courses in this field, at reputable institutions of their choice.