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What We Do

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Human-centred design is design that puts users’ needs at the heart of the innovation process. Design research provides a deeper understanding of people wants and desires, so that the product, service, experience or process is relevant to them. Here are the published design research, commissioned by DesignSingapore Council.

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Creating Value by Design

In a longitudinal study commissioned by the DesignSingapore Council (Dsg), we discovered t...

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Design 2025

In an increasingly ideas-driven economy, design has become an important enabler for transf...

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Singapore Fashion Black Book

As a young nation of 53 years, Singapore is a melting pot of ethnicities, traditions and ...

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Designing Dining

DesignSingapore Council commissioned three design consultancies (Fast Forward, Ideactio an...

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The Path To...Better Life by Design

The Asian Insights & Design Innovation unit conducted a design ethnography study in 2016, ...

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Design for Ageing Gracefully

The Asian Insights & Design Innovation unit conducted a design ethnography study in 2014, ...

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Empathetic Technology for Ageing

The Asian Insights & Design Innovation unit conducted a design ethnography study in 2014, ...

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Relaxation Relief and Rejuvenation in Indonesia

The Asian Insights & Design Innovation unit conducted a design ethnography study in 2014, ...

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Directory of Services

We know how hard it is to produce creative work and run a business at the same time. Thus,...

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Singapore Design Golden Jubilee Award

The Singapore Design Golden Jubilee Award, an extraordinary one-off SG50 initiative, is or...

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Shared Services for Designers

Design firms play an important role in providing creative services and solutions that enable their clients to...

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