February 12, 2015
Singapore, 12 February 2015 – The Singapore Design Week (SDW) returns in its second edition with over 60 new and enhanced events, activities and trade shows in the calendar line-up. Organised by the DesignSingapore Council, the SDW will also extend its run to 13 days to allow more people to participate in and enjoy the events and activities. The SDW will take place from 10 to 22 March 2015 at the National Design Centre and several other locations across the island.
Paying tribute to Singapore’s 50 years of independence, the DesignSingapore Council will present Fifty Years of Singapore Design. It will showcase how design has evolved and contributed to Singapore’s economy and to making Singapore a design hub. The exhibition includes design from four categories – visual communications, product and industrial, fashion and accessories, and environmental design. More than 200 design artefacts, some loaned from personal collections, will be on display. Visitors will also pick up trivia about Singapore design, such as how Singapore conceived the design of the ubiquitous and sturdy plastic stools created specifically for local coffee shops.
“One of the objectives of the Singapore Design Week is to raise public awareness and appreciation of design through our line-up of events and activities. We are also introducing some new elements this year, to enhance visitors’ experience and level of engagement,” said Mr Robert M Tomlin, Chairman, DesignSingapore Council. “For instance, we are delighted to present the Fifty Years of Singapore Design, a Singapore jubilee exhibition which celebrates how our design culture has evolved with the growth of Singapore as a nation. We continue to work closely with multiple partners to present a compelling mix of design-related activities for everyone. This contributes to Singapore’s promising design future as more people discover, appreciate and apply good designs in their lives.”
This year, SingaPlural 2015 will return as SDW’s anchor event. It is organised by the Singapore Furniture Industries Council (SFIC) in partnership with eight other network partners of DesignS. For the first time, SingaPlural will house its main activities at one central location – 99 Beach Road, offering design enthusiasts greater access to its activities. “With the theme of ‘Process’, SingaPlural 2015 will highlight the design process from conceptualizing to making and selling. Through installations, curated design spaces and symposiums, we hope to provide a holistic celebration of design that will attract and bring together designers and manufacturers of various disciplines. This is our contribution to the Singapore Design Week as a strong base of Singapore-centric design showcase and activities,” says Mr Mark Yong, Vice President of SFIC and Chairman of SingaPlural.
The SDW also brings back enhanced versions of crowd favourites including Design Trails, ManyWaysOfSeeing Seminar and Exhibition, International Furniture Fair Singapore, and MAISON&OBJET Asia, many of which were over-subscribed during the inaugural SDW last year.
The Singapore Design Business Summit is among one of the events with an expanded scope this year. Organised by the Design Business Chamber Singapore, the feature conference of the SDW will have more in-depth discussions about emerging trends of integrating design, business and technology. Said Mr Tai Lee Siang, President of the Design Business Chamber Singapore, “The summit is an excellent platform that brings design and business thought leaders, experts and practitioners together to share ideas and inspire innovation of new products, services and experiences.”
Visitors can also look forward to another exhibition held at the National Design Centre. New British Inventors: Inside Heatherwick Studio, will be presented by the British Council in collaboration with the GREAT Britain Campaign and the DesignSingapore Council. Singapore is the first stop of the tour across Asia to showcase up to 110 design works by the studio of renowned British designer Thomas Heatherwick. The exhibition will provide a platform for Singapore design community to learn about design trends in the UK, and to spark new ideas and design collaborations.
The SDW is part of the DesignSingapore Council’s commitment to provide a platform for the design and business communities, as well as design enthusiasts, to showcase good design and create opportunity for design collaboration. Through this platform, the Council hopes to strengthen Singapore’s position as the global city for design. For key activities lined up during the SDW, please refer to Annex A. The complete listing of events and information can be found on www.designsingapore.org/SDW.
Issued By DesignSingapore Council,
Ministry of Communications and Information
D: +65 6837 9343
D: +65 6837 9314
Overview Case Studies Strategic Blueprint